SJNFS Merch Look book

Here’s a look at our most recent SJNFS collection. A cool story about our first lookbook - this shoot wasn’t planned out at all. Our crew showed up at the SJ Blvd. Nights event to film our city’s lowrider culture. I brought the new SJNFS tees to give to the team and of course, had a few extras on me to give out. As we were filming the event, I didn’t have much time to meet with Alex Knowbody to give him his shirts since he was also actively photographing the event. Right before he had to take off to shoot a Maya Over Eyes show, I skated over to him to give him his tees. When we linked up, I asked if we can get some shots of folks rocking the tees. He was short on time but suggested we see if anyone is down to model for us on the way back to his car. I started asking people if they’d be willing to model for us as we were walking and fortunately we were able to get a few to participate. Alex was also able to get some shots at the concert.

Not bad for an on-the-fly photoshoot, right? Shoutout to the very talented shooter, Alex Knowbody.

Our shirts have been restocked. Stay tuned for more merch soon. Thank you to all who have supported and purchased already. Stay tuned. #SJNFS